Our Mission

For the Child:

At Root'D, we believe every child deserves to grow up proud of where they come from. Our goal is to inspire cultural curiosity and confidence through engaging, screen-free play, helping children develop a strong sense of identity, belonging, and pride in their heritage.

For the Parent:

Root'D empowers  parents worldwide with engaging activities that help their children connect with their cultural heritage, ensuring traditions are passed on to the next generation in a fun and engaging way

Learn More About Root'D

What is Root'D?

Root'D is an educational toys and games brand that creates fun, screen-free activity kits, games, and toys to help children (ages 4+) explore and connect with their cultural roots.

Who are Root'D products for?

Root’D is for parents who want their children to stay connected to Indian culture - learning to appreciate traditions, festivals, and stories while growing into empathetic, curious, and confident global citizens.

Are the products religious?

No. Root'D is a secular brand. We explore the culture, values, and traditions behind festivals and heritage—not religious practices.

What types of products does Root'D offer?

  • DIY craft kits
  • Festival-based activity boxes
  • Cultural games (card, board, puzzle)
  • Story sets exploring heritage themes





Is this only for Indian culture?

For now, yes—but Root'D is designed to become a global brand. Our mission is to help families everywhere share their culture with the next generation.

How can I request a culture to be added next?

We’d love to hear from you! Submit your ideas via our Contact Us form or join our waitlist for upcoming cultural editions.