About Root'D

Bringing Culture Home, One Play at a Time

At Root’D Kids, we believe that cultural heritage is a gift—one that should be nurtured, celebrated, and passed down through generations. As immigrant parents, we understand the challenge of keeping traditions alive while raising children in a new world. That’s why we’ve created hands-on, play-based learning experiences designed to help families connect with their roots in a fun, engaging, and meaningful way.

Our thoughtfully curated toys, activity kits, puzzles, and games introduce children aged 4+ to the rich traditions, stories, and celebrations of their heritage. Through creative play, we make culture accessible, joyful, and interactive, fostering a sense of belonging and identity in young minds.

What We Offer

Playful Learning: Hands-on activities that spark curiosity and creativity.
Cultural Discovery: Engaging kits that bring traditions, festivals, and history to life.
Parent-Child Bonding: Meaningful experiences that encourage families to celebrate their roots together.
Screen-Free Fun: Interactive, high-quality products designed for mindful, unplugged learning.

Why Root’D?

We stand out with our commitment to create secular products that celebrate cultural heritage without focusing on any single religion, rather a culture as a whole, ensuring inclusivity and broad appeal. By emphasizing screen-free, activity-based play, the brand promotes hands-on engagement that nurtures creativity and curiosity. We hope to foster parent-child bonding experiences, offering families meaningful ways to connect and explore their cultural roots together.

Learn More About Root'D

What is Root'D?

Root'D is an educational toys and games brand that creates fun, screen-free activity kits, games, and toys to help children (ages 4+) explore and connect with their cultural roots.

Who are Root'D products for?

Root’D is for parents who want their children to stay connected to Indian culture - learning to appreciate traditions, festivals, and stories while growing into empathetic, curious, and confident global citizens.

Are the products religious?

No. Root'D is a secular brand. We explore the culture, values, and traditions behind festivals and heritage—not religious practices.

What types of products does Root'D offer?

  • DIY craft kits
  • Festival-based activity boxes
  • Cultural games (card, board, puzzle)
  • Story sets exploring heritage themes





Is this only for Indian culture?

For now, yes—but Root'D is designed to become a global brand. Our mission is to help families everywhere share their culture with the next generation.

How can I request a culture to be added next?

We’d love to hear from you! Submit your ideas via our Contact Us form or join our waitlist for upcoming cultural editions.